Blizzard Entertainment complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Blizzard Entertainment has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Blizzard Entertainment’s certification, please visit https://new.export.gov/safe-harbor
If you are a visitor from outside the United States, the personal information you provide may be transferred to, stored, and processed within the United States or other countries where Blizzard maintains facilities or business operations.
Blizzard only collects personal information on a voluntary basis. If an on-line visitor submits information to Blizzard, it will usually take the form of either: (1) the purchase of goods or services though our on-line stores, (2) product or account registration, or registration for on-line game participation, (3) player match-up services, (4) message boards or forums, (5) eCards or Recruit-a-Friend e-mails, (6) warranty registrations, (7) contest registrations, (8) a consumer complaint, (9) surveys, (10) customer service or technical support, and/or (11) newsletters. Personal information collected may include your name, home address, phone number, and/or e-mail address. We do not require this information to gain access to our sites, however, you will not be able to utilize certain products, services, or features that require registration or receive materials such as newsletters unless such information is provided.
Visitors purchasing products or services will be required to provide additional information such as a valid credit card number, expiration date, and shipping and billing addresses.
Please note that, depending on the Blizzard site that you are visiting, many of the activities listed above may not be available and, as such, personal information may not be collected.
The personal information you provide Blizzard will allow us to fulfill your product or service order; alert you of new products or services, features, or enhancements; handle/route your customer service or technical support questions or issues; to send eCards or “Recruit-a-Friend” emails; and/or notify you of upgrade opportunities, contests, promotions, or special events and offers. Blizzard may enhance or merge the personal information collected at a Blizzard site with data from third parties in order to update your contact information, perform market analysis, or improve our products, services, or systems. Blizzard may also provide your personal information to other companies or organizations that offer products or services that may be of interest to you. In such cases, we will notify you that the information will be shared and provide you with an opportunity to opt-out.
Lastly, we may use your personal information for internal marketing, profiling, or demographic purposes, so we can adapt our products and services to better suit your needs. We do this to better understand and serve our customers.
Special Offers and Updates
We will occasionally send you information on products, services, special deals, and promotions. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the “Choice” section below.
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature.
Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.
Recruit a Friend/E-cards
If you choose to use our recruit-a-friend or e-card features, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Blizzard does not store this information and uses it for the sole purpose of sending this one-time email and to track the success of our referral program.
When you are asked for information while on a Blizzard site, you are sharing that information with Blizzard, its parent, and its various affiliates and sister companies, unless specifically stated otherwise. As a result of this sharing, you may receive communications from any of Blizzard's affiliates. In addition, some services are provided in conjunction with partner companies. If your personal information is being collected by another company other than Blizzard, you will be notified at the time the information is collected. If you do not want your information shared, you can choose not to allow the transfer of information by not using that particular service or by not providing any information at that time.
Please be aware that we cannot control the activities of third parties to whom we provide data, and as such we cannot guarantee that they adhere to the same privacy and security procedures as Blizzard.
Blizzard may need to disclose your personal information to third party vendors to fulfill product orders or prizes, to process mailings, or to process, analyze, and/or store data on Blizzard’s behalf. We will attempt to ensure that these entities do not use your personal information for any other purpose, and that they have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from us. These service providers may not use your personal information for their own marketing purposes.
We reserve the right to disclose your personal information as required by law or in special cases when we have reason to believe that disclosing such information is necessary to identify, contact, or bring legal action against you if you are violating the Terms of Service or Use Agreements for a Blizzard site or product, or may be causing injury to or interference (intentionally or unintentionally) with Blizzard's rights or property, other users of a Blizzard site or product, or anyone else who could be harmed by your activities. We also reserve the right to disclose your personal information if we have a good faith belief that it is necessary to prevent fraud or other illegal activities.
As with any business, your personal information is also an asset of Blizzard and will become part of our normal business records. As such, we may also disclose your personal information to a third party if we decide to sell a line of business to that third party, so you can continue to receive service and information in connection with that line of business with as little disruption as possible. Similarly, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your personal information may be transferred to Blizzard 's successor or assign.
Blizzard sites may also have message boards, forums, and/or chat areas, where users can exchange ideas and communicate with one another. When posting to a message board, forum, or chat area, please be aware that the information is being made publicly available on-line and the user does so at his or her own risk. For certain forums, anyone posting or replying to a post may be doing so using their Real ID -- that is, their full first and last name -- with the option to also display the name of their primary in-game character. See discussion regarding Real ID below. If your personal information is posted on one of our community forums, you may contact us at firstname.lastname@example.org. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Blizzard allows you to control the way that we use personal identifying information that we might obtain. At the time you provide personal information, Blizzard may give you the option of declining any future offers or information about new products, promotions, or services. In addition, many of the "mailings" Blizzard may send you, such as newsletters, have procedures within them to cancel the receipt of any future mailings. Lastly, you may be given the opportunity to "opt-out" of certain features or functionality (e.g. Real ID).
Under California law, our customers that are California residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. As detailed above, we do not share our customer's personal information with unaffiliated third parties for direct marketing purposes without their approval.
Children Under 13
Once a child states that his/her age is under 13, we do not collect or store any personally identifiable information such as name, address, or email address.
Note to Parents
We recognize a special obligation to protect personal information about young children. We urge parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when on-line. Teenagers under the age of 17 and over the age of 12 should encourage their parents to review this policy and to contact us if they would like to evoke our opt-out policy or to raise any concerns. For more information, you may visit our Parental Controls area at https://us.battle.net/account/parental-controls/index.html.
Real ID friends can see each other’s real-life name and can see each other’s characters across all Blizzard products and services. By participating in Real ID, you will have the option of making your real name visible to your friend’s friends, who will also be able to invite you to become friends.
When you and a friend mutually agree to become Real ID friends, you will have access to a number of additional features, including the following:
Blizzard and our third-party tracking service also employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. These clear gifs are not tied to personally identifiable information.
We also use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. For this reason, these types of clear gifs are tied to personally identifiable information.
An Internet protocol ("IP") address is the unique number assigned to your server or Internet Service Provider ("ISP"). Blizzard may track such IP addresses for system administration, to report aggregate information, site tracking, security purposes, or to prevent our servers from being abused.
In some cases, we may not be able to delete your personal information and will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Please note that the deletion of your data will lead to the termination of your account and applicable services.
Blizzard has taken steps to assure that all information collected will remain secure and in its original form, i.e. free from any alteration. As such, access to all personal information is strictly controlled. When credit card information is transmitted, for example, we use industry standard, SSL (secure sockets layer) encryption. In addition, we will take reasonable steps to assure that third parties to whom we transfer any data will provide sufficient protection of personal information. We will retain your information for as long as needed to provide you services.